Thursday, October 31, 2019

Human Resource management in the Hotel Industry Research Paper - 1

Human Resource management in the Hotel Industry - Research Paper Example The baby boomer turnover ratio varies from organization to organization from high to low; particularly in the hospitality industry the ratio is volatile and affects the overall costs for various companies. High baby boomer turnover ratio can extensively increase the financial implications and performance of a company (O’Dell & Hubert, 2011). Unswerving expenses include staffing, selection, and preparation of new recruits. Much time and costs go to these processes. Circumlocutory expenses include such things as added workloads and overtime costs for coworkers, in addition reduced efficiency associated with small employee self-esteem. According to Levin (2008), there are various probable causes for high baby boomer turnover ratio. Area economic background, and employment market conditions shape general turnover tariffs, and sometimes can be complex to manage. Nevertheless, certain causes related to baby boomer turnover ratio in whichever definite hospitality job or company can be managed. These may include such things as non-competitive payments, high nervous tension, poor working environment, repetitiveness, poor management, lack of communication between the employee and the job, inadequate preparation, and lack of effective communication practices in the company or organization. For hotels human resource management to develop a retention plan, numerous steps ought to be taken into account. First, there is need to asses the modern situations, and measure the baby boomers turnover ratio in their organization. The turnover ratio is always calculated by dividing the quantity of yearly terminations by the average quantity of workers in the work force (Klug, 2009). An organization should also measure the expenses involved in the turnover ratio, develop withholding strategies, and arrange for expected turnover ratio volatility, in the dynamic workforce traditions. Employers are obliged to

Tuesday, October 29, 2019

International Fast Food Company Essay Example | Topics and Well Written Essays - 2500 words

International Fast Food Company - Essay Example In 1953, McDonald’s Fast Foods’ most successful restaurant in Arizona was franchised. Similarly, the restaurant located at California was franchised. The outright success of the McDonald’s was with the entry of Ray Kroc who entered into partnership with Mac and Dick (Love, 2008). He was given the right to expand the franchise. Owing to this new partnership, McDonald’s opened its new branch outside America specifically Richmond Colombia. This was the first ever branch outside America. It is amazingly interesting to note that by 1963 the McDonald’s had more than 100 fast food restaurants worldwide. It was between 1960 through 1970 when significant growth was marked. This may have been due to the massive advertising strategies that were adopted by McDonald’s ads team. Kroc played a major role in advertising McDonald’s products making them the most admirable ads in the world. He also developed the Golden arches logo in 1962. In 1963, McDon ald’s introduced the red haired wit which attracted a massive appeal from children and the youth. Later on as the years progressed, Kroc opted to buy out McDonald’s brothers for a total cost of $2.7 million. 2. Rationale behind Internationalization McDonald’s  international strategy is based on the recognition of the available opportunities in overseas market and not because their home market is already saturated. In fact, McDonalds established franchised markets internationally because it needed to capitalize on available opportunities particularly among the rapidly growing populations in Asia. It is worth noting that while choosing markets McDonalds preferred whose prospects for expansion were optimal. For this reason, McDonalds entered into international markets. When Kroc solely began owning the company, he knew well that the success of McDonald’s fast food company was dependent on its ability to grow rapidly amid an ever widening competitive enviro nment. Therefore, he began to offer franchises. As a result, several franchised McDonald’s opened up in various parts of the world. For instance, one such franchised branch opened up in the U.K. in1986. To date, close to 70% of all McDonald’s outlets worldwide are franchised. Today, McDonald’s boasts of having more than 120 restaurants’ and a customer base of over 60,000 people there was a need to employ intensive franchising as a means of promoting products and building a brand name. 3. Market entry strategy McDonald’s Fast Foods Company envisions placing itself strategically with an aim of becoming a superior performer in the world market. McDonalds’ franchise market entry strategy has always been informed by the customer base and room for expansion. In fact, the company is guided by their interest on low production cost while at the same time guided by their choice to serve their customers at their convenience (Pride & Ferrell, 2012). It prefers the use of franchise because once the market is established, it will be easier to modify and adapt to customer’s local tastes and preferences. McDonalds has used this strategy in Saudi Arabia and Indonesia with success. As mentioned earlier in this discussion,

Sunday, October 27, 2019

Strategies of Financial Forecasting at Strident Marks

Strategies of Financial Forecasting at Strident Marks Financial Forecasting Role of Financial Statements Forecasting The role of financial statement forecasting at Strident Marks is to provide expected future financial statements based on conditions that management expects to exist and the action it expects to take. These statements offer financial managers insight into the prospective future financial condition and performance of the company. Financial statement includes income statement and balance sheet. (Horne, Wachowicz Bhaduri, 2008) Development of Income Statement Forecast The income statement forecast is a summary of a Strident Marks expected revenues and expenses over some future period, ending with the net income for the period. The sales forecast is the key to scheduling production and estimating production costs. The detailed analysis of purchases, production based wages and overhead costs helps to produce the most accurate forecasts. The costs of good sold are forecasted on the basis of past ratios of cost of goods sold to sales. Following this the selling, general and administrative expenses are forecasted. The estimates of these expenses are fairly accurate because they are generally calculated in advance. Usually, these expenses are not sensitive to the changes in sale, specifically to the reduction in sales in the very short run. After this other income and expenses along with interest expenses are estimated to obtain the net income before taxes. Next to this income taxes are computed based on the applicable tax rate, which is then deducted to arrive at estimated net income after taxes. All of these are then combined into an income statement. Anticipated dividends are deducted from profit after taxes to give the expected increase in retained earnings. This anticipated increase need to agree with the balance sheet forecast figures that are developed next. Development of Balance Sheet Forecast To prepare balance sheet forecast for a particular period say for June 30, Strident Marks utilizes the balance sheet of the previous December 31. Receivables at June 30 can be estimated by adding to the receivable balance at December 31, the total projected credit sales from January through June (for which the estimation is done) and deducting the total projected credit collection for the particular period. Forecasting Assets: In the absence of cash budget, the receivable balance can be estimated on the basis of a receivable turnover ratio. This ratio, which depicts the relationship between credit sales and receivables, should be based on past experience. To obtain the estimated level of receivables, projected credit sales are simply divided by the turnover ratio. If the sales forecast and turnover ratio are realistic, the method will produce a reasonable approximation of receivable balance. The estimated investment in the inventories for a particular period may be based on the production schedule, which in turn is based on the sales forecast. This schedule should represent expected purchases, the expected use of inventory in the production and the expected level of finished goods. On the basis of this information along with the beginning inventory level, an inventory forecast can be made (Horne, Wachowicz Bhaduri, 2008) Estimates of future inventory can be based on an inventory turnover ratio, instead of the use of production schedule,. This ratio is applied in the similar manner as for the receivables, except that now we solve for the ending inventory position. Inventory Turnover Ratio = cost of goods sold (Ending) Inventory Future net fixed asset are estimated by adding planned expenditures to existing net fixed assets and subtracting from this sum the book value of any fixed assets sold along with depreciation during the period. Fixed assets are fairly easy to forecast because capital expenditure are planned in advance. Forecasting Liabilities and Shareholder Equity: for instance if the company wants to estimate the liabilities for June 30, the accounts payable are estimated by adding the projected purchases for January through June and deducting total projected cash payments for purchases for the period to the balance of December 31. The calculation of the accrued wages and expenses is based on the production schedule and the historical relationship between these accruals and production. The shareholders equity at June 30 will be equity at December 31 plus profits after taxes for the period minus the amount of dividends paid. Generally cash and notes payable (short term bank borrowings) serve as balancing factors in the preparation of forecast balance sheets, whereby assets and liabilities plus shareholders’ equity are brought into balance. Once all the components of the balance sheet are estimated, they are combined into a balance sheet format. (Horne, Wachowicz Bhaduri, 2008) Importance of Financial Statement Forecast The information that goes into a cash budgets can be used to prepare forecast financial statements. Financial mangers can make direct estimates of all the items on the balance sheet by projecting financial ratios into the future and then making estimates on the basis of these ratios. Receivables, inventories, accounts payable and accrued wages and expenses are frequently based on historical relationships to sales and production when a cash budget is not available. Forecast statements allow us to study the composition of expected future balance sheets and income statements. Financial ratios are computed for analysis of the statements; these ratios and the raw figures may be compared with those for present and past financial statements. Using this information, the financial manager can analyze the direction of change in the financial condition and performance of the company over the past, the present and the future. If the firm is accustomed to making accurate estimates, the preparation of a cash budget, forecast statements or both forces it to plan ahead and to coordinate policy in the various areas of operation. Continual revision of these forecasts keeps the company alert to changing conditions in its environment and in its internal operations. In addition, forecast statements can even be constructed with selected items taking on a range of probable values rather than single point estimates. (Horne, Wachowicz Bhaduri, 2008) Comparison between financial statement forecasting process and budgeting process The budgeting process starts with forecasting of future income statements. These statements are made on monthly or weekly basis and may stretch for twelve months in the future. Both budgeting and forecasting are important management tools that we use to anticipate needs and avoid crisis. (Laura, 2000) Budgeting process gives us information about only the prospective future cash position of the company, whereas forecast statements embody expected estimates of all assets and liabilities as well as of the income statement items. The key differences between budgeting process and forecasting are as follows: The budget obtained by budgeting process is generally more detailed than a forecast. Expenditures are more specifically matched to sources of income in a budget than in a forecast. Budgeting is a tool for management to achieve the objectives, whereas, forecasting is a used by management to formulate the budget. Budgeting is related to future definite period only, whereas, forecasting is related to past, present and future for pure estimation. Budgeting is dependent on forecasting but forecasting is not dependent on the budgeting. The preparation of budgets ids essential to achieve the production targets but the forecasting is essential to prepare a business budget. Budgets are quantitative, whereas, forecasting is qualitative in nature. Budgeting is a business process for management whereas forecasting is a mental process for management. The success of budgeting is dependent on sound forecasting whereas, success of forecasting is dependent on proper use and analysis of scientific and statistical methods. Budgeting process starts after forecasting while the forecasting is a pre process of budgeting. Budgeting is a standard itself whereas forecasting helps in preparing budget as a standard. Budgeting highlights the whole business while the forecasting helps the budget to highlight the business. (Khan, Jain, 2002) References Horne, J.C., Wachowicz, J.M. Bhaduri, S.N. (2008). Fundamentals of Financial Management. Delhi: Dorling Kindersley (India) Pvt. Ltd. Khan, M.Y. Jain, P.K. (2002). Financial Management. New Delhi: Tata McGraw-Hill Publishing Company Ltd. Laura, E. (2000). Budgeting for the Future: Why Firms Need to Forecast and Budget Their Cash Flows. Retrieved June 2, 2008, from http://www.allbusiness.com/accounting-reporting/budget-budget-forecasting/622015-1.html

Friday, October 25, 2019

Essay --

Environmental decision-making has become a tool in the hands of communities and NGOs to oppose development projects that may benefit the larger society. Indeed it may be argues that such participation in environmental decision making limits economic progress. Fracking also known as hydro-fracking or hydraulic fracturing is the process of using millions of gallons of water mixed with sand and other variety of chemical commonly known as frack fluid to fracture shale rock thousands of feet below the ground and these fractures open allowing gas to seep back through the drill-hole and be extracted to the surface . It is the process by which natural gas ‘shale’ and oil are extracted from the ground by opening and widening fractures below the earth surface and injecting a mixture of water, chemicals and silica sand at high pressure into drilled wells in the earth to push the natural gas and/or oil onto the surface . Hydrofracking is a stimulation technique used to increase the yield of natural gas wells . In organically rich shale formations such as the Appalachian, Marcellus Shale, natural gas occurs in three ways: within the pore spaces of the shale, within natural vertical fractures or joints in the shale, and adsorbed to mineral grains and organic materials within the shale . Most of the recoverable gas is located in the pore spaces, but because the pores are tiny and insular, extracting gas from them is difficult. Because of shale’s low permeability, the vertical wells traditionally drilled in the Marcellus Shale and others yielded gas at a slow rate . Geologists noticed, however, that the most successful wells shared a common trait: a wellbore that intersects numerous fractures in the shale. These fractures in turn intersect oth... ...n the US has been in practice for a really long time and the percentage of proven environmental impacts caused by fracking are low. In a University of Texas study an estimate of approx. 1 million oil and gas wells have been drilled and fracked. News reports, public debates and environmental groups all have their respective facts and figure of the impact of fracking to the environment. There have been peer-reviewed scientific reports into the potential impacts of fracking but these studies show that risk of leakage for instance is dependent on the quality and integrity of the borehole casing and cement job rather than what is brought about by fracking. Other environmental impacts are dependent on the logistics and extraction plan. 1. Ground water contamination This is the most discussed issue raised about fracking, it is also the most serious environmental concern Essay -- Environmental decision-making has become a tool in the hands of communities and NGOs to oppose development projects that may benefit the larger society. Indeed it may be argues that such participation in environmental decision making limits economic progress. Fracking also known as hydro-fracking or hydraulic fracturing is the process of using millions of gallons of water mixed with sand and other variety of chemical commonly known as frack fluid to fracture shale rock thousands of feet below the ground and these fractures open allowing gas to seep back through the drill-hole and be extracted to the surface . It is the process by which natural gas ‘shale’ and oil are extracted from the ground by opening and widening fractures below the earth surface and injecting a mixture of water, chemicals and silica sand at high pressure into drilled wells in the earth to push the natural gas and/or oil onto the surface . Hydrofracking is a stimulation technique used to increase the yield of natural gas wells . In organically rich shale formations such as the Appalachian, Marcellus Shale, natural gas occurs in three ways: within the pore spaces of the shale, within natural vertical fractures or joints in the shale, and adsorbed to mineral grains and organic materials within the shale . Most of the recoverable gas is located in the pore spaces, but because the pores are tiny and insular, extracting gas from them is difficult. Because of shale’s low permeability, the vertical wells traditionally drilled in the Marcellus Shale and others yielded gas at a slow rate . Geologists noticed, however, that the most successful wells shared a common trait: a wellbore that intersects numerous fractures in the shale. These fractures in turn intersect oth... ...n the US has been in practice for a really long time and the percentage of proven environmental impacts caused by fracking are low. In a University of Texas study an estimate of approx. 1 million oil and gas wells have been drilled and fracked. News reports, public debates and environmental groups all have their respective facts and figure of the impact of fracking to the environment. There have been peer-reviewed scientific reports into the potential impacts of fracking but these studies show that risk of leakage for instance is dependent on the quality and integrity of the borehole casing and cement job rather than what is brought about by fracking. Other environmental impacts are dependent on the logistics and extraction plan. 1. Ground water contamination This is the most discussed issue raised about fracking, it is also the most serious environmental concern

Thursday, October 24, 2019

Indo European Migrations

Indo-European pp Migrations pp 42-45 (period 8 pp 54-57) ben hiatt per. 1 9/4/12 1. Linguists noticed that certain language were related called them Indo- European. List the major subgroups of this family of languages. The major subgroups of this family of languages is hindi, farsi and most European languages. 2. Where was the original homeland of the Indo European speakers? The original home land of the indo European speakers is probably the steppe region of modern day Ukraine 3. How did the domestication of horses facilitate the lives of the Indo-Europeans? think migration)it was easier to migrate on horses than to walk on foot. 4. Describe the migration of the I-A’s from 3000BCE to 1000CE. The earliest indo European society began to break up around 3000 bce, and continued the migrations until about 1000 ce. 5. Discuss thoroughly the Hittites. The hitties built a powerful kingdom and establishes a close relationship with the Mesopotamians. They were responsible for light and horse drawn war carriages. 6. Discuss the the two technological innovations of the Hittites.The two technological things the hitties made were light and horse drawn war carriges. Both of which greatly strengthened their society and influenced other peoples societys too. 7. Discuss the eastern migration of the Indo-Aryans. While the hitties were building their empire in Anatolia some indo Europeans were migrating east to central asia. 8. Discuss the Western migrations of the Indo-Aryans. This move west took the indo Aryans west into greeceafter 2200 bce. 9. Discuss the Southern migrations. Another wave of migrations established some indo Europeans in the presence of iran and india.

Wednesday, October 23, 2019

Human life-span Essay

The answer in my own broad based opinion based on what I have read, is that the term, â€Å"Learning† is a cognitive process of acquiring new concepts and skills, in order to complete a task which in-turn increase’s knowledge and understanding of the subject area to be learnt. In addition, individuals will be able to build on past experiences to identify how a situation could be improved, and then with this knowledge make actual improvements. Furthermore, learning is influenced from the environment in which we find ourselves, which reflects greatly in our behaviour. Moreover, it is continuum throughout the human life-span. In comparison the term, â€Å"Development† refers to the biological process by which a human organism grows and functions through its life-span. Development can be monitored by physical growth, and a marked change in performance which is usually associated with progression of increasing knowledge and skills. Development happens gradually over a period of time, allowing achievements to be built upon and improved, which is similar to the learning process. Development seems to be sequential with age, and I believe what happens in the early stages of development can have a significant affect in the later stages of development. Furthermore, development can be influenced by our own personal experiences within the environment. It is important to understand that there is a clear difference between learning and development. Learning occurs within specific situations and development is linked to functionality and physical growth, however, they are closely related, but have separate meanings. Educational pioneer, Friedrich Froebel (1782-1852) urged early year’s educators to respect the sanctity of children learning and developing new skills through this statement: â€Å"We grant space and time to young plants and animals because we know that, in accordance with the laws that live in them, they will develop properly and grow well. Young animals and plants are given rest and arbitrary interference with their growth is avoided, because it is known that the opposite practice would disturb their pure unfolding and sound development; but the young human being is looked upon as a piece of wax or a lump of clay which man can mould into what he pleases,† (www. Geocities. com). The origins of learning theory are in an area of philosophy called â€Å"Epistemology,† a field concerned with how we acquire knowledge. Two philosophical traditions emerged from the writings of the ancient Greek philosophers, Plato and Aristotle. These traditions are nativism, (Plato) and empiricism, (Aristotle). In the early seventeenth century before the beginnings of modern Psychology, there was a philosophical debate between the empiricists and the nativists, known more commonly today as the nature-nurture debate. The nature-nurture debate is another example of determinism. The debate is concerned with what causes something to develop. On one side, nativists see development as arising from innate factors – from inherited characteristics. On the other side, empiricists see development occurring because of experience and learning. British philosopher John Locke, (1632-1704) the founder of empiricism, advanced the hypothesis that children learn primarily from external forces, he implied: â€Å"Without nurture, we are nothing† (Haralambos & Rice 2002, p. 761). Empiricists believed that the human infant is born with no skills or knowledge; they refer to the infant as a, â€Å"Tabula rasa,† or â€Å"Blank slate. † The rationale behind this idea is that the knowledge and skills will be, â€Å"Written on† the child by the knowledgeable hand of experience, and influenced by environmental factors. Furthermore, the infant will learn through instruction from others, in addition too their own direct experiences, which in-turn will determine their achievements. Nativists (such as Jean- Jacques Rousseau 1712- 1778) in contrast, argue that we are born with innate intelligence, in addition to genetic inheritance which determines intellectual achievement and, to some extent, personality. William Mcdougal, (Nativist- 1908) states: â€Å"The human mind has certain innate or inherited tendencies which are the essential springs or motive powers of all thought and action, whether individual or collective, and are the bases from which the character and will of individuals and of nations are gradually developed,† (Haralambos & Rice 2002, p.761). A modern form of the, (Nurture debate) relating to learning theory was proposed by B. F Skinner (1904-1990) in the form of behaviourism. The Behaviourists believed that human behaviour is learned. Behaviourism is primarily concerned with observable and measurable aspects of human behaviour, in relation to what we can see, how people react, in addition to how people behave. Behaviour theorists define learning as nothing more than an acquisition of new behaviour. Skinner’s theory is based on the idea that learning occurs through a process of reinforcement. He believes changes in behaviour are the result of an individual’s response to events, (stimuli) that occur in the environment. A response produces a consequence, for e. g. when children utter sounds and words which are to become their native language, and are greeted with a positive response. This positive response is the reinforcement which encourages the child to repeat the sound of the word, which in turn reinforces learning. Furthermore, behaviourists support the, Transmission Model of learning (Nurture) as the model uses the hand of experience, the knowledgeable adult to nurture the child through the learning process, enabling them to control what learning takes place. The Social Learning theory developed from behaviorism. Albert Bandura emphasizes the importance of observing and modeling the behaviors, attitudes, and emotional reactions of others. Bandura, (1977) states: â€Å"Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do. â€Å"

Tuesday, October 22, 2019

The eNotes Blog 14 (More) of the Most Beautiful Libraries in theWorld

14 (More) of the Most Beautiful Libraries in theWorld Because there are simply far too many beautiful libraries for just one list, we made a second one! Here are 14 (more) beautiful libraries from across the globe. Philological â€Å"Brain† Library at the Free University, Berlin, Germany image via Arch Daily The name speaks for itself: this 800,000 volume-filled library will expand your mind while you read inside its brain-like layout and structure. A brain within a brain†¦ is it brain-ception? Vijećnica, Sarajevo, Bosnia image via Economic Times The National Library in Bosnia’s capital, destroyed in 1992 in the Bosnian War, was recently rebuilt and is said to symbolize the multi-ethnic beauty of Sarajevo. Its breathtaking design features the Neo-Ottoman architectural style. The Library of El Escorial, Madrid Province, Spain image via Buzzfeed Part of the historical residence of the King of Spain, this library is one of the finest in Europe that was built in the style of Western Humanism. The Library of the San Francisco Monastery, Lima, Peru image via TravelPod This library is located in the extravagant San Francisco Monastery in Peru on top of recently discovered catacombs and secret passageways. Spooky! Josà © Vasconcelos Library, Mexico City, Mexico image via Architectural Digest This futuresque library is endearingly referred to as the â€Å"megalibrary.† With a modern design reminiscent of a glass castle, this library is actually five separate libraries melded into one- kind of like library tetris! Hearst Castle Gothic Study, California, USA image via Surreal North America Formerly owned and built by newspaper magnate William Randolph Hearst, Hearst Castle is so exquisite in its design that California named it a National Historic Landmark. You can’t go to this library to study, but you can take an amazing tour through the Hearst Castle. Raza Library, Rampur, Uttar Pradesh, India image via Ministry of Culture An Indo-Islamic treasure that cultivates intellectualism and the arts, this library is prized for its gorgeous exterior and valuable collection of manuscripts and paintings.   The Tianyi Pavilion Library, Zhejiang Province, China image via CNN Dating back to the Ming Dynasty, this library was built by the national-defense minister during Emperor Jia Jing’s reign. It is the oldest and most historic library in all of Asia and one of the three largest family libraries in the entire world! Impressive! Dokk1 Library, Aarhus, Denmark image via Business Insider This sleek, modern, and minimalist library was built by Schmidt Hammer Lassen architects and literally sits on the Aarhus River. Enjoy your favorite book in this massive space while looking out at the scenic river view. Yangzhou Zhongshuge, Guizhou Province, China image via Wired Stepping into this library feels like stepping into a time portal. The arched bookshelves, reflective floors, and flowing design makes visiting this library a unique, intellectual experience. Library of Alexandria, Alexandria, Egypt image via Mediterranean Cultures The ancient Library of Alexandria was one of the most significant libraries of the ancient world but was destroyed for unknown reasons somewhere between 48 BCE and 642 CE. In 2002, it was rebuilt and is a great intellectual hub in Egypt. La Sorbonne Library, Paris, France image via Pariszigzag Built in medieval times and evolved to be a part of the University of Paris, this library prides itself on its Law, Philosophy, Medicine, and Science sections- though it has over the years developed great History and French Literature collections as well. National Library of Belarus, Minsk, Belarus image via Architecture and Design Housing the largest collection of printed Belarusian materials and the third largest collection of Russian materials, this 22-floor library is built in the shape of a rhombicuboctahedron (a solid shape with eight triangular and eighteen square faces) and is the main informational and cultural center in Minsk, the capital of Belarus. Joanina Library, Coimbra, Portugal image via Telegraph   Located in the heights of the University of Coimbra, this library packs 200,000 volumes into only 3 floors of space- seems like a tight squeeze! What’s your favorite library? Comment below!

Monday, October 21, 2019

Battle of Okinawa in World War II

Battle of Okinawa in World War II The Battle of Okinawa was one of the largest and costliest military actions during World War II (1939–1945) and lasted between April 1 and June 22, 1945. Forces Commanders Allies Fleet Admiral Chester NimitzAdmiral Raymond SpruanceAdmiral Sir Bruce FraserLieutenant General Simon B. Buckner, Jr.Lieutenant General Roy GeigerGeneral Joseph Stilwell183,000 men Japanese General Mitsuru UshijimaLieutenant General Isamu ChoVice Admiral Minoru Ota100,000 men Background Having island-hopped across the Pacific, Allied forces sought to capture an island near Japan to serve as a base for air operations in support of the proposed invasion of the Japanese home islands. Assessing their options, the Allies decided to land on Okinawa in the Ryukyu Islands. Dubbed Operation Iceberg, planning began with Lieutenant General Simon B. Buckners 10th Army tasked with taking the island. The operation was scheduled to move forward following the conclusion of fighting on Iwo Jima which had been invaded in February 1945. To support the invasion at sea, Admiral Chester Nimitz assigned Admiral Raymond Spruances U.S. 5th Fleet (Map). This included the carriers Vice Admiral Marc A. Mitschers Fast Carrier Task Force (Task Force 58). Allied Forces For the coming campaign, Buckner possessed nearly 200,000 men. These were contained in Major General Roy Geigers III Amphibious Corps (1st and 6th Marine Divisions) and Major General John Hodges XXIV Corps (7th and 96th Infantry Divisions). In addition, Buckner controlled the 27th and 77th Infantry Divisions, as well as the 2nd Marine Division. Having effectively eliminated the bulk of the Japanese surface fleet at engagements such as the Battle of the Philippine Sea and the Battle of Leyte Gulf, Spruances 5th Fleet was largely unopposed at sea. As part of his command, he possessed Admiral Sir Bruce Frasers British Pacific Fleet (BPF/Task Force 57). Featuring armored flight decks, the BPFs carriers proved more resistant to damage from Japanese kamikazes and were tasked with providing cover for the invasion force as well as striking enemy airfields in the  Sakishima Islands. Japanese Forces The defense of Okinawa was initially entrusted to General Mitsuru Ushijimas 32nd Army which consisted of the 9th, 24th, and 62nd Divisions and the 44th Independent Mixed Brigade. In the weeks before the American invasion, the 9th Division was ordered to Formosa forcing Ushijima to alter his defensive plans. Numbering between 67,000 and 77,000 men, his command was further supported by Rear Admiral Minoru Otas 9,000 Imperial Japanese Navy troops at Oroku. To augment his forces further, Ushijima drafted nearly 40,000 civilians to serve as reserve militia and rear-echelon laborers. In planning his strategy, Ushijima intended to mount his primary defense in the southern part of the island and entrusted fighting at the northern end to Colonel Takehido Udo. Additionally, plans were made to employ large-scale kamikaze tactics against the Allied invasion fleet. Campaign at Sea The naval campaign against Okinawa began in late March 1945, as the carriers of the BPF began striking Japanese airfields in the Sakishima Islands. To the east of Okinawa, Mitschers carrier provided cover from kamikazes approaching from Kyushu. Japanese air attacks proved light the first several days of the campaign but increased on April 6 when a force of 400 aircraft attempted to attack the fleet. The high point of the naval campaign came on April 7 when the Japanese launched Operation Ten-Go. This saw them attempt to run the battleship Yamato through the Allied fleet with the goal of beaching it on Okinawa for use a shore battery. Intercepted by Allied aircraft, Yamato and its escorts were immediately attacked. Struck by multiple waves of torpedo bombers and dive bombers from Mitschers carriers, the battleship was sunk that afternoon. As the land battle progressed, Allied naval vessels remained in the area and were subjected to a relentless succession of kamikaze attacks. Flying around 1,900 kamikaze missions, the Japanese sunk 36 Allied ships, mostly amphibious vessels and destroyers. An additional 368 were damaged. As a result of these attacks, 4,907 sailors were killed and 4,874 were wounded. Due to the protracted and exhausting nature of the campaign, Nimitz took the drastic step of relieving his principal commanders at Okinawa to allow them to rest and recuperate. As result, Spruance was relieved by Admiral William Halsey in late May and Allied naval forces were re-designated the 3rd Fleet. Going Ashore Initial U.S. landings began on March 26 when elements of the 77th Infantry Division captured the Kerama Islands to the west of Okinawa. On March 31, Marines occupied Keise Shima. Only eight miles from Okinawa, the Marines quickly emplaced artillery on these islets to support future operations. The main assault moved forward against the Hagushi beaches on the west coast of Okinawa on April 1. This was supported by a feint against the Minatoga beaches on the southeast coast by the 2nd Marine Division. Coming ashore, Geiger and Hodges men quickly swept across the south-central part of the island capturing the Kadena and Yomitan airfields (Map). Having encountered light resistance, Buckner ordered the 6th Marine Division to begin clearing the northern part of the island. Proceeding up the Ishikawa Isthmus, they battled through rough terrain before encountering the main Japanese defenses on the Motobu Peninsula. Centered on the ridges of Yae-Take, the Japanese mounted a tenacious defense before being overcome on April 18. Two days earlier, the 77th Infantry Division landed on the island of Ie Shima offshore. In five days of fighting, they secured the island and its airfield. During this brief campaign, famed war correspondent Ernie Pyle was killed by Japanese machine gun fire. Grinding South Though fighting in the northern part of the island was concluded in fairly rapid fashion, the southern part proved a different story. Though he did not expect to defeat the Allies, Ushijima sought to make their victory as costly as possible. To this end, he had constructed elaborate systems of fortifications in the rugged terrain of southern Okinawa. Pushing south, Allied troops fought a bitter battle to capture Cactus Ridge on April 8, before moving against Kakazu Ridge. Forming part of Ushijimas Machinato Line, the ridge was a formidable obstacle and an initial American assault was repulsed (Map). Counterattacking, Ushijima sent his men forward on the nights of April 12 and 14, but was turned back both times. Reinforced by the 27th Infantry Division, Hodge launched a massive offensive on April 19 backed by the largest artillery bombardment (324 guns) employed during the island-hopping campaign. In five days of brutal fighting, U.S. troops forced the Japanese to abandon the Machinato Line and fall back to a new line in front of Shuri. As much of the fighting in the south had been conducted by Hodges men, Geigers divisions entered the fray in early May. On May 4, Ushijima again counterattacked, but heavy losses caused him to halt his efforts the next day. Achieving Victory Making skillful use of caves, fortifications, and the terrain, the Japanese clung to the Shuri Line limiting Allied gains and inflicting high losses. Much of the fighting centered on heights known as Sugar Loaf and Conical Hill. In heavy fighting between May 11 and 21, the 96th Infantry Division succeeded in taking the latter and flanking the Japanese position. Taking Shuri, Buckner pursued the retreating Japanese but was hampered by heavy monsoon rains. Assuming a new position on the Kiyan Peninsula, Ushijima prepared to make his last stand. While troops eliminated the IJN forces at Oroku, Buckner pushed south against the new Japanese lines. By June 14, his men had begun to breach Ushijimas final line along the Yaeju Dake Escarpment. Compressing the enemy into three pockets, Buckner sought to eliminate enemy resistance. On June 18, he was killed by enemy artillery while at the front. Command on the island passed to Geiger who became the only Marine to oversee large formations of the U.S. Army during the conflict. Five days later, he turned command over to General Joseph Stilwell.   A veteran of the fighting in China, Stilwell saw the campaign through until its finish. On June 21, the island was declared secure, though fighting lasted another week as the last Japanese forces were mopped up. Defeated, Ushijima committed hara-kiri on June 22. Aftermath One of the longest and costliest battles of the Pacific Theater, Okinawa saw American forces sustain 49,151 casualties (12,520 killed), while the Japanese incurred 117,472 (110,071 killed). In addition, 142,058 civilians became casualties. Though effectively reduced to a wasteland, Okinawa quickly became a key military asset for the Allies as it provided a key fleet anchorage and troop staging areas. In addition, it gave the Allies airfields that were only 350 miles from Japan. Selected Sources U.S. Army: Okinawa - The Last BattleHistoryNet: Battle of OkinawaGlobal Security: Battle of OkinawaU.S. Army: Okinawa - The Last Battle

Sunday, October 20, 2019

A grade AS English Language Commentary example

I wrote a speech directed at college students persuading them to think about the importance of being healthy. I was inspired by the use of rhetorical questions used in Tim Ryan’s ‘Draft’. For example in the first paragraph I say ‘so is that all? Is that the definition of health? This causes the listener to think about what I’m saying which links to my target audience as young people can often lose interest during long spoken dialogue. By doing this I am keeping their attention. I used a large amount of pronouns similar to Barack Obama’s 2012 Victory Speech. Examples of this are ‘our, ‘we’ve and ‘ourselves’. The possessive personal plural pronouns create the impression that I am in the same situation and share points the view of the listener. This is effective because young people don’t like to be segregated or talked down to. By including myself in the points made I make the speech more relatable. Syntactic parallelism is a feature in Tim Ryans ‘Draft’ that I have taken inspiration from. This is shown in my speech in the opening paragraph, ‘This is not a lecture. This is not a five point analysis with acronyms and flashy PowerPoints ’ . By repeating the words ‘this is not’ at the start of each sentence, rules out negative possibilities based on their previous experiences. Similar to in Alexander Stephens ‘Succession is Height of Madness’ imagery is used in my speech. For example, ‘†¦ anorexic teenagers but have we not been fed piles and piles of information†¦Ã¢â‚¬â„¢ the adjective ‘anorexic’ contrasts with the verb phrase ‘been fed’ and the metaphorical use of ‘fed piles of information’ which link back to the concept of health. This relates to my target audience as they like to use their imagination to make things more interesting and engaging. I have used pragmatics in my speech to gain support in my argument. For example, I used ‘ping’, BB’ and the phrase ‘Google it’ a noun which has been changed by young people into a verb. This is effective in emphasising that my speech relates to my target audience. Phonologically, I put stress on the modal auxiliary ‘will’ to add dynamic to the tone and create a sense of urgency to persuade my target audience that it is a problem that needs to be solved. Repetition, a dominant feature in persuasive speeches, appears in all my style models including Franklin Roosevelt’s Inaugural Speech. I repeated the abstract noun ‘health’. For example, ‘our health’ and ‘definition of health’ allow me to address that health is the central topic in my speech. Repetition is effective in my speech as it’s a popular way of learning and creating habits. I changed some words during the editing process of my speech because feedback from my teacher showed that some of my lexis was inappropriate like ‘obtuse’ which I change to ‘unattainable’ and ‘mankind’ which changed to ‘people’. This is better for college students as it’s lexis that is used and understood by them.

Friday, October 18, 2019

Cell Phones Research Paper Example | Topics and Well Written Essays - 1000 words

Cell Phones - Research Paper Example Body Past, Present and Future Cell phone use has elevated over the years and alone in the region of United States the number of Cell phone users within a time period of 5 years starting from 2007 and ending in 2012 have increased from over 255.4 million users to 326.4 million users and this accounts for an increase in mobile phone users by 27% (CTIA 1). The first cell phone was born around 40 years back when the very first phone call through a cell phone was made by Martin Cooper and the cell phone that was used to make that call was named as DynaTAC and it was an invention made by Motorola Company. This phone was commonly renowned as the brick since it was similar to the size and shape of a brick and was quite heavy to travel with (Yahoo News 1). The initial phones were not only quite difficult to carry around, they were even quite expensive and a few members of the society who belonged to the category of elites could purchase such phones. There was a need for innovation in the tech nology and this motivated the designers to create phones which were much easier to carry around and inexpensive to purchase so that all the members of the society could use them. The designers were not only motivated to create phones that were easy to carry and affordable, their motivation to innovate the technology was even backed by several other needs of consumers. These needs included communication needs, entertainment needs as well as need to socialize. Various innovations in the cell phone technology that have occurred over the course of past 40 years includes phones such as Nokia 5110 which was quite renowned for its entertainment features such as the game snake, and Motorola Razr V3 which was quite popular for being sleek and providing abundant amount of talk time and as recent as the invention of Android phones which are recognized for fulfilling business, social and entertainment needs (Yahoo News 1 & Webster 1). Designers of cell phone technology continue to innovate and excite the cell phone consumers and in future it is expected that they will create cell phones that have never been thought off as previously experienced by the industry. Benefits versus Disadvantages of Cell Phones Since the inception of cell phones and since the acceptance of cell phones as a necessity, there has been heavy debate regarding whether cell phones have benefited the society or harmed the society. Cell phones can be both beneficial as well as harmful for society, but if used in an appropriate manner, cell phones can cause more benefits than disadvantages for the society as well as the individual members and groups within it. Cell phones have benefited people of different ages along with businesses as they serve several purposes. Cell phones help people remain connected with their loved ones as well as business partners at all time (Berger 427). Cell phones allow individuals with the ease of carry and this helps individuals in communicating with other individuals at any point in time. Businesses even get the benefit of remaining in touch with various stakeholders including customers as well as employees due to the widely acceptability of

Literature Review-Part 2 Assignment Example | Topics and Well Written Essays - 750 words

Literature Review-Part 2 - Assignment Example Different risk factors are observed some of them include: Potential health hazards, work that is not based on consent or lack of an authoritative command, autocratic leadership, lack of incentives, lack of compensations, lack of acknowledgement and more importantly a patient community devoid of ethical norms and morale values. (Aslop, Ryan. 1996) For females these issues are tantamount and pulverize their comfort as well as trust level within the field. This might sometime dangerously lead them to quit or change their field altogether. Medical research has opened many doors for relieving a vast majority of human sickness. All of this is credited to the selfless efforts of field workers. Individual differences are an important aspect in every field of work. It can affect team building, work performance, over-all environment and other emotional or personal values. A large number of different people working under the same roof mean a large number of different opinions, different approaches and different ideologies mingling together. This reaction can either be destructive or constructive. But care should be taken for the environment to not get bipolar to an alarming extent. Many people are goal oriented but less social others are more social but less involved. These people might consider others to be their anti co-workers or a negative competition. The overall environment in this way may become full of tension, electric and destructive. (Davies, 2011) So care should be taken in order to provide incentives, promotional schemes and reasonable morale uplift to the field- workers. An ethical board should monitor and take into control every unfavourable circumstance. In case of a complaint proper complaint channels should effectively tackle the issue at hand and provide a solid guarantee to the workers. Male and female ethical issues in a common workplace also pose a threat to the overall peaceful working

The Depression and the New Deal Essay Example | Topics and Well Written Essays - 1750 words

The Depression and the New Deal - Essay Example When Roosevelt assumed office in 1933, he displaced a president who had failed to solve the riddle of 20th-century presidential communication: how to mobilize a mass public separated from him by time and space. Indeed, it is unclear that Herbert Hoover even recognized his dilemma. For most of his presidency, Hoover preferred to confine his interactions to Washington elites; he preferred not to address the national public. Throughout his presidency, he held to his belief that the depression of 1929-1939 was a consequence of economic laws and cycles, and that, consequently, his time was best spent making policy rather than communicating with the public1 (Schlesinger 1957 cited in Carcasson 1998). During the presidential campaign of 1932, Hoover rejected a suggestion that he make a series of 10minute radio addresses, saying that it was "difficult to deal with anything over the radio except generalities, without embarrassing actual accomplishments that are going forward" (cited in Abbott 1990). In contrast, Roosevelt was determined to use the new medium of radio to establish a firm relationship with the public. It was during his term as governor of New York, from 1928 to 1932, that Roosevelt developed a rationalized system for using the radio to establish a relationship with the public (Peters 2000). Roosevelt created an efficient, systematic, and predictable publicity system, one that was acknowledged at the time to be the slickest peacetime publicity effort ever seen in U.S. politics to that date (Ward 1999). Besides promoting positive newspaper coverage of the New Deal, an important function of this coordinated activity was the projection of Roosevelt's personality to the public. Its message was that the New Deal was taking positive, effective measures to help people, and the President was firmly in control of, and responsible for, this process. The organized nature of these publicity efforts carried over to the production of the Fireside Chats. According to Fine (cited in Sussman & Daynes 2004), much like radio and movie scripts, the Chats were produced by committee. Various groups of officials, from departmental officials to cabinet members to advisors who held no official government position, participated in their production. Each group produced information that was funneled to a central group charged with putting the pieces together. Fine went on to note that President Roosevelt read each draft, paying careful attention to word length and the number of s's1. He wanted short, simple statements, with no abstractions, or what he called "weasel words." He paid careful attention to the rhythm and timing of each speech, speaking each draft out loud to ensure a proper pace. He often wrote the conclusion himself, so as to end on a proper "high" note. Throughout, he used the public opinion data collected by his staff to fashion h is appeal in ways likely to resonate with his mass audience. The resulting chat, looked much like a "cuesheet for a stage play. All the signals were clearly marked: the pauses by dashes, the word to be emphasized is underlined, the phrase marked for special treatment1". In their structure,

Thursday, October 17, 2019

Aviation Maintenance Programs Research Paper Example | Topics and Well Written Essays - 1500 words

Aviation Maintenance Programs - Research Paper Example To address the safety concerns the Federal Administration Aviation and the military services often take similar or divergent maintenance programs to address the aircraft safety issues. The paper will look at the similarities and differences of how the Federal Administration and the military service run their aircraft maintenance programs. The paper will also make a comparison of aviation maintenance programs of the United States and those of other countries in the world. Similarities Similar Internal Mechanism used to Communicate Safety Related Information In running the aircraft maintenance programs, both the military service and the Federal Administration Aviation have established a formal and informal internal means to realize their aircraft safety issues. In both cases, there are established formal internal mechanisms that are used to convey any official information that is of concern such as those of giving orders and directives in the aviation industry and the military service. In cases where the Federal Administration aviation predicts any unsafe condition for the aircraft, they issue a formal airworthiness directive of the unsafe condition to the primary owners and the operators of the aircraft so that they can take precautionary measure to avoid areas that are considered unsafe for the aircraft to pass through (United States General Accounting Office, 2000). In case of large civil commercial airplanes, the airworthiness directive is first written by the agency based in Renton, Washington, and then sends to the Federal Administration Aviatio

Southwest Airlines Essay Example | Topics and Well Written Essays - 750 words

Southwest Airlines - Essay Example The firm also offers amenities to its customers in order to meet their entertainment needs. In addition, Southwest Airlines serves their customers by providing Business Select, Wifi, Mobile Access, and EarlyBird Check-In facilities. 2. According to Starcevich, effective employment of manpower resources assists the Southwest Airlines to offer excellent services to its customers. It is identified that the organization’s management adopts a liberal approach to its managers, employees, unions, and suppliers. Hence, sincere and efficient managerial persons and their coordination found to be the most powerful competence that offers many competitive advantages to Southwest Airlines. The top management of the firm has made arrangements for listening to low level employees directly. The company keeps quickest turnaround time and it ensures the accuracy of flight times. The firm’s management gives emphasis on customer feedback on the belief that it would assist the company to mak e necessary strategic modifications. Moreover, the concern concentrates only on certain regions and it helps the company to provide improved services to the customers. 3. Low cost is the Southwest’s principal business-level strategy; company’s unique business model helps the management to practice this strategy successfully. The low level passenger charges assist the company to achieve customer loyalty. Customers today wish to get quality services at lower costs; hence, Southwest Airlines will be potential service provider for US people. It is observed that the Southwest Airlines does not offer much luxury facilities so as to maintain the name â€Å"low- cost carrier†. However, it is advisable for the organization to offer royal facilities also as it would aid the firm to meet the interests of rich class people; this strategic change may improve the firm’s core competence and thereby competitive position. 4. Southwest’s structure and culture accura tely match with its strategy in many ways. As discussed above, the company deals with domestic operations and it charges only low prices for its services. A well coordinated management team and effective segment concentrated operations help the company to provide better services to its customer groups without changing the charge rates. In order to improve the company’s strategic operation, it is recommendable for the Southwest Airlines to increase its group of customers. While the firm serves increased groups of customers, it can obtain the economies of large scale operations which in turn would enable the company to offer more economical benefits to its customers. Under this structure, Southwest Airlines faces some difficulties also. Some specific strategic features of the organization often become a barrier to its acquisition programs. 5. The Southwest Airlines deals with about three top domains. The strategic and managerial effectiveness assists the organization to operate in these areas successfully. As we discussed, the firm pursuits a segment focused corporate-level strategy in order to deal with different domains effectively. When the company focuses on specific business areas, the management gets up-to-date market information regarding those segments and it enables the company to form timely business strategies. Similarly, the market segmentation aids the company management to keep close contact with customer

Wednesday, October 16, 2019

Network Infrastructure Planning Research Paper Example | Topics and Well Written Essays - 750 words

Network Infrastructure Planning - Research Paper Example In a bid to reduce the cost of setting up new systems for each of the satellite branches, the company can opt to use New Technology File system (NTFS) permissions or Active Directory (AD) permissions (Abel, 2009). Whereas both permission systems would provide considerably reliable control of access of the files at the head office server, there are principle differences in their best use capabilities and modes of authentication control. Active Directory is a domain controller that authorizes and authenticates all computers and users in Windows domain type internetwork. It assigns and enforces security policies for computers and installs or updates software on remote computers from the server. For example, a user logs into a computer in the satellite branches that is part of the Windows domain, the Active Directory examines the passwords and usernames submitted to discern whether the user is a normal user or system administrator. Active Directory employs the use of LDAP-Lightweight Dir ectory Access Protocol (Computer Architecture Association, 2011). On the other hand, NTFS is a product of Microsoft Company that can be set to allow or deny users access to a particular data domain. Using NTFS, users have the capacity to add, move, delete, and modify files and their associated directories. They can as well Read & Execute, Read and Write. NTFS includes Traverse Folder/Execute File gives users permission to navigate through folders and files to gain access to files and other folders. Traverse Folder Permission only takes place when user or group lacks Bypass Traverse Checking right in the Group Policy snap-in (Bruce & Smith, 2011). NTFS has Everyone Group that has permission for Bypass Checking user right. These permission levels will enable the IT department at the head office of the fashion-ware company grant different degrees of access to computers and groups of various satellite branches. Computers and users identified to be of administrative role will have extens ive permission to perform delete, modify and add functions in their respective files and folders stored in the main office servers. The main need of the company is to operate in different countries from a central office. It needs to keep a good record of sales transactions for its fashion-ware all over its expanse market. The company will need to put in place application servers (servers designed and dedicated to running particular applications). The IT department will most specifically take great care in deciding which application server to consume the larger portion of ROM and RAM depending on its significance to the company. Windows Application Server and Appaserver are the application servers that are recommended for the use in the company (Bruce & Smith, 2011). These servers have an advantage of data and code security. Integrity of codes and data is imperative given the company centralizes all its business logic on small number of server machines or one server at the head offic e to serve the entire global market. The application servers also enable the company to centralize its configurations (Fredrich, 2011). The use of Windows server and Appserver would enable the company to monitor the security of its data as all the data is stored centrally. The total cost of ownership of the company becomes less as the company does not have to install hardware infrastructure all over the satellite branches to run its businesses. The major disadvantage with Windows application server

Southwest Airlines Essay Example | Topics and Well Written Essays - 750 words

Southwest Airlines - Essay Example The firm also offers amenities to its customers in order to meet their entertainment needs. In addition, Southwest Airlines serves their customers by providing Business Select, Wifi, Mobile Access, and EarlyBird Check-In facilities. 2. According to Starcevich, effective employment of manpower resources assists the Southwest Airlines to offer excellent services to its customers. It is identified that the organization’s management adopts a liberal approach to its managers, employees, unions, and suppliers. Hence, sincere and efficient managerial persons and their coordination found to be the most powerful competence that offers many competitive advantages to Southwest Airlines. The top management of the firm has made arrangements for listening to low level employees directly. The company keeps quickest turnaround time and it ensures the accuracy of flight times. The firm’s management gives emphasis on customer feedback on the belief that it would assist the company to mak e necessary strategic modifications. Moreover, the concern concentrates only on certain regions and it helps the company to provide improved services to the customers. 3. Low cost is the Southwest’s principal business-level strategy; company’s unique business model helps the management to practice this strategy successfully. The low level passenger charges assist the company to achieve customer loyalty. Customers today wish to get quality services at lower costs; hence, Southwest Airlines will be potential service provider for US people. It is observed that the Southwest Airlines does not offer much luxury facilities so as to maintain the name â€Å"low- cost carrier†. However, it is advisable for the organization to offer royal facilities also as it would aid the firm to meet the interests of rich class people; this strategic change may improve the firm’s core competence and thereby competitive position. 4. Southwest’s structure and culture accura tely match with its strategy in many ways. As discussed above, the company deals with domestic operations and it charges only low prices for its services. A well coordinated management team and effective segment concentrated operations help the company to provide better services to its customer groups without changing the charge rates. In order to improve the company’s strategic operation, it is recommendable for the Southwest Airlines to increase its group of customers. While the firm serves increased groups of customers, it can obtain the economies of large scale operations which in turn would enable the company to offer more economical benefits to its customers. Under this structure, Southwest Airlines faces some difficulties also. Some specific strategic features of the organization often become a barrier to its acquisition programs. 5. The Southwest Airlines deals with about three top domains. The strategic and managerial effectiveness assists the organization to operate in these areas successfully. As we discussed, the firm pursuits a segment focused corporate-level strategy in order to deal with different domains effectively. When the company focuses on specific business areas, the management gets up-to-date market information regarding those segments and it enables the company to form timely business strategies. Similarly, the market segmentation aids the company management to keep close contact with customer

Tuesday, October 15, 2019

Summary of Articles Heart of Darkness Essay Example for Free

Summary of Articles Heart of Darkness Essay Summary 5 Authoritative Articles â€Å"Racism in Heart of Darkness† Chinua Achebes article  An Image of Africa: Racism in Conrads Heart of Darkness' was basically written about the racism Achebe encountered in â€Å"Heart of Darkness†. Achebe criticizes Joseph Conrad for his racist stereotypes towards the continent and people of Africa. Achebe claims that Conrad spread the image that people imagined rather than portraying Africa in its true form. Africans were shown in â€Å"Heart of Darkness† as savages with no way to speak other than grunting. To Conrad, the Africans were not real characters in his story, but were backgrounds or props. Chinua Achebe responded with his own novel, â€Å"Things Fall Apart†: it was a contrast to Heart of Darkness and comparable works by other European writers. In â€Å"Things Fall Apart†, Achebe tells the story of Okonkwo, an Ibo man who is actually represented as a functioning person. Africans are represented as actual individuals with intelligence and a language, not just one massive conglomerate of dumb thoughtless natives. Their customs are not regarded as crazy and foreign, but as normal everyday life no different than the assortment of Western customs. And the land itself is described as a mix of towns and farms, not a foreign dangerous land. In basically every way, â€Å"Things Fall Apart† challenges typecasts set forward in Heart of Darkness. Overall it is a useful article that contains a good amount of information and I would recommend it to other students. Suzanne Fields wrote an article on the racism in â€Å"Heart of Darkness† she actually defended Conrad. She thought that although, he wrote about racist things he presented in the way that was the norm at the time. She stated that it wasn’t racist because that was how people perceived them not because he had anything against them racially. Suzanne felt that his observations can’t be called racist because that was only how he saw it. It was informative and I would tell other students to read the article because it shows Conrad’s book in a different light than most people do. It was a reputable article written on â€Å"Real Clear Politics† by an actual writer. When Dr. John Laflin wrote an article about the argument that the â€Å"Heart of Darkness† was racist he originally felt it seemed racist, but upon further analysis it isn’t actually racist. He thought when first reading seeing the ord ner and the way he described them as creatures made it seem racist. When he more closely examined the work he noticed that he actually referred to his own people as creatures which showed that all people has animalistic tendencies. He also noted that Conrad did in fact give the natives human qualities. Dr, Laflin showed both sides of the argument on the racism in â€Å"Heart of Darkness† and he made it an easy to read informative work. It definitely was a great article and a good resource. On British/UK fiction Jackie Patrick wrote an article about all aspects of â€Å"Heart of Darkness†. She mentions racism and says it wouldn’t be politically correct in today’s culture, but in Conrad’s time period it was normal and therefore not racist. She says although he alienates the natives from the whites he doesn’t consider them a different species and doesn’t actually see them as animals. She states that in today’s culture that the writing he put forth wouldn’t be acceptable, but in his time period the word ner was historically correct. Although the article was about all aspects of â€Å"Heart of Darkness† she still shows her take on the racism in â€Å"Heart of Darkness†. It was a useful article and was on a reputable site with an easy to use set up. Dr. Leon Litvack compared Achebe’s article on â€Å"Heart of Darkness† to Cederic Watt’s response to the reading. Cederic believed Achebe didn’t read deep enough in to the text and was naive in his understanding of the novel. While Achebe was completely up in arms about the racism portrayed in â€Å"Heart of Darkness† saying that the natives were shown as animals, Watts vehemently fought against those views saying that Conrad gave the natives human qualities. They showed restraint when faced with cannibalism and Kurtz did not show the same self-control. Watts contradicts everything that Achebe wrote and says that Achebe took things out of context and didn’t understand the novel. This article showed two completely different views and compared them giving good information from both sides of the arguments. It would be a good article for students to read because it basically has two articles in one and it compares them.

Monday, October 14, 2019

A history of refugees

A history of refugees According to the United Nations, a refugee is a person who flees their home country due to a well-founded fear of being persecuted for reasons of race, religion, nationality, membership of a particular social group or political opinion. From ancient to recent times, from poor areas to developed countries, refugees could be seen almost everywhere. Nowadays, although the global economy has been developing very fast, the problem of refugee still exits. With the old issues remain unsolved, the new ones also emerging, the situation of refugees did not improve a lot much. The number of refugees has kept raising and their geographical distribution has kept widening, how to find the solution to refugee problems has become a cross-century challenge for the whole world. Poverty is one of the fatal roots of the refugee problem. The Food and Agriculture Organization (FAO), in their report on the global food and agricultural situation, points out that there are still 13% of the human species on earth (about 800 million) are still starving. And the phenomenon is most serious in the African continent there were about 400 million people lack of food or clothes; Asia following Africa sees the less worst situation there are about 300 million people are still suffering from hunger all day long; And the population in Latin America who live under the poverty line reach the number of 70 million. We notice that, the number of refugees in each continent refers to a considerable proportion of the number of people suffer from starvation. The latest United Nations High Commissioner for Refugees (UNHCR) statistics shows that there are more than 2100 million refugees in total worldwide, of which 8.44 million in Asia, 5.33 million in Africa, 1.04 million in North Ame rica, 570 thousand in Latin America and the Caribbean, and Europe is home for 564 thousand refugees among whom mostly come from Africa, Asia and Latin America. In recent years, our whole world sees the continuous development of science and technology along with the global economy. However, food shortage is still a very fatal and serious problem. In a report released by Food and Agricultural Organization in March, it demonstrated that due to continuous natural disasters, there are now 60 million people living in 33 different countries are facing various degrees of food insecurity problems. The report, entitled Shortage of Food and Crops, said that some African area in the south of sub-Saharan region is facing the most serious food deficit 16 countries in that area are in extreme food shortage. In East Africa, although the situation of the year-long drought has been improved last year, yet 18 million people live in Ethiopia, Eritrea, Kenya, Sudan and Tanzania still need the international community to continue to provide emergency food aid. In Mozambique and other southern African countries, the recent outbreak of floods caused severe damage to crops, and these countries also need access to food aid too. Many countries in Asia are also troubled by the shortage of food. Serious food crisis has begun in Afghanistan due to continuing civil war and drought. East and Central Asia countries such as Armenia, Georgia and Tajikistan are also in the need of food aid due to the droughts happened in their domestics. Food shortages directly threaten the lives of local residents, in order to survive, the population in poor area was forced to leave their homes and become refugees of no fixed abodes. Another reason for refugee problems are very difficult to solve is the deteriorating economic situation and the over grown population in some certain countries. Lets take the case of Africa for instance. In recent years, with the African political situation is easing and the economic situation began to improve, people seem to think that everything is going to be OK. However, there are still many countries out there lack of funds for development and many countries are carrying very heavy debt. According to international organizations latest statistics, the total external debt of the entire Africa reached 360 billion US dollars. It is more than 24 times of what it was 30 years ago. Heavy debt, on the one hand, brings deathly heavy burden to the African countries, and also seriously hampered Africas economic and social development strategies. Africas share in international trade continue to decline, till now they only have 2% while the foreign direct investment put in the whole Africa c ontinent every year is only 1.5% of total international investment. Relatively backward economic conditions lead to the fact that the proportion of poor people in Africa is far more than that in other continents. Africas population accounts for over 12% of the total population of the whole world, yet, Africas GDP is only about 2% of that of the globe. Africa now has a population of about 700 million; the average annual population growth rate is 3%, with the growth in agriculture only goes to 2.5% per year. In some countries, there might be even negative growth in agriculture. There cant be enough food grown to feed the fast increasing population. Too fast growth of population has also caused a shortage or even depletion of natural resources in some parts of Africa. According to researches, every year in Africa, more than 4 million hectares of forests are destroyed. There are severe desertification in many areas which leads to abnormal climate change, floods, droughts and pests. Human destruction contributed a lot in creating this vicious cycle. The ecological environment in many African countries is deteriorating, many places are no longer suitable for living, and the former local residents were forced to leave and find other places to live. Besides, race, religious conflicts and territorial disputes caused intensification of the conflict and wars could be counted as another reason for refugees. In the Middle East, Israeli-Palestinian conflict which has last for a century has one worst consequence that it created a ripple of Palestinian refugees and the problem of these refugees even have an influence throughout the whole Middle East region. The wave of refugee formed by this conflict was the biggest and longest one in history. Currently, among the 21 million refugees worldwide, the Palestinian refugees make up the biggest part with a number of 3.5 million in total. From the emergence of the first generation of Palestinian refugees till now, the problem of them has continued for over 50 years and we could not even clearly see the hope to solve it. The problem of Palestinian refugees has become a big obstacle to remaining peace between Israel and Pakistan. Balkans refugee problems caused by the ethnic conflicts are quite bad too. Since the broke up of the civil war in the early nineties in the 20th century, the number of refuges in the Balkans has reached millions, of which women and children are the majority. In March, ethnic Albanians extremists had a large-scale armed conflict with the government forces; it caused another new refugee flow in Macedonia. The long-lasting civil war in Afghanistan make more than 7 million refugees ran away to Iran and Pakistan. In South Africa, the largest number of refugees could be found in Angola and Mozambique. These two countries recent 20 years were occupied by civil war or natural disasters, millions of people become displaced refugees. In Central Africa, because of the armed tribal conflict between Rwanda and Burundi, more than 2 million refugees fled to eastern Congo (DRC) region, and led to the conflict between Congo (DRC) and Rwanda, as well as Burundi and Uganda. It once caused the refugee c risis. The situation of refugees in eastern Africa is also increasingly worse: the war between Eritrea and Ethiopia lasts for over 10 years forced thousands of refugees flew to other countries; The Sudans civil war which nearly lasts for 50 years, forced large number of refugees fled to Ethiopia, bar Doyle, Central Africa and Kenya to survive; Now, in Indonesia, the Philippines, Sri Lanka, Colombia and other countries, bloody conflicts and terrorist activities are still forcing local residents to flee their homes and become homeless refugees. Natural disasters are also important reasons contributed to the refugee problem which we cannot ignore. According to materials released by international organizations, that the average death caused by natural disasters every year is 1.44 million, 57 thousand injured and 5 million homeless. Severe famine caused by natural disasters kills at least 73.6 thousand every year. In the past decade, various types of natural disasters caused the loss of 608 billion U.S. dollars in total and millions of refugees left their home and become wandering. Refugees not only bring problems to developing countries, but also bring burdens to developed countries. Large numbers of people move from developing countries to developed countries every year and among them, there are a lot of illegal immigrants who just becomes the economic refugees. Their existence with uncertainty of safety and economical support lead to social problems in developing countries. After World War II, to deal with the refugee issue left in Europe by the war, the international community set up a temporary agency in Geneva to solve the European refugee problem in the year 1951. It was responsible for the specific work of resettlement of the refugees. Later on, with the increasing number of refugees all over the world, this agencys scope also expanded and finally become the current United Nations Higher Commission of Refugees (UNHCR). UNHCR is funded mainly by contributions from the international community, 2% of the annual budget allocation by the United Nations, and the remaining 98% of pledges by countries. The annual budget of the UNHCR in the early ninetieth in the 20th century was 120 million and that in the year 2002 was 78 million U.S dollars. The current agent of UNHCR, former Prime Minister of Netherland Ruud Lubbers holds the opinion that to solve the refugee problem, the budget every year should at least be more than 110 million dollars. Resettlement work is a systematic project, in addition to rescue. At present, there are three major and general solutions to the refugee problems: voluntary repatriation; local integration and third- country resettlement. After the United Nations Higher Commission of Refugees was founded, the scope of its assistance activities continued to change: European refugees in the 1950s; focus move on to Africa in 1960-1970s; in the late 1970s, serious refugee problems have been all over Asia, Africa, and Latin American continents, the total number of refugees grow over 10 million; After the cold war in the late 1990s, ethnic conflicts and religious conflicts have become increasingly prominent in some parts of the world. Conflicts, civil wars and political instabilities led to large-scale influx of refugees. United Nations statistics show that in the last ten years in the 20th century, the number of refugees in the world increased by a variety of more than 7 million, from 15 million in 1990 to 22 million in the early of the year 2000. Among them, the worlds total number of refugee in 1991 was 17 million while this data became 23 million in 1993 and later in 1995 to a record 27 million. World Refugee Day occurs on June 20. The day was created in 2000 by a special United Nations General Assembly Resolution. June 20 had previously been commemorated as African Refugee Day in a number of African countries. In the United Kingdom World Refugee Day is celebrated as part of Refugee Week. Refugee Week is a nationwide festival designed to promote understanding and to celebrate the cultural contributions of refugees, and features many events such as music, dance and theatre. History tells us that the refugee problem is threatening our step of development in secure and peace. There are so many complicated reasons that cause the problem of refugee and there is no simple solution to it. Human beings must face the fact that we have these problems all around and work out ways to effectively eliminate this piece of dark shadow that has always been on our planet.

Sunday, October 13, 2019

Amazing Grace Essay -- Film, Movie, William Wilberforce

Amazing Grace is not a good movie, it is a great movie. Films on History can be lengthy and tedious, but that sure is not the case in this fascinating movie about the famous abolitionist William Wilberforce, who was responsible for steering anti-slave trade legislation through the British parliament. Contrary to what its title suggests, â€Å"Amazing Grace† isn’t really about the inauguration of the Christian hymn. Set in the 18th century England, it focuses on William’s political career to abolish the slave trade by arguing against it on the floor of the House of Commons, which placed him at odds with some of the most powerful men of the time. William is a motivated man with one purpose; endeavoring to terminate slavery in the empire. Filmed in 2006, this is a perfect example of life, complexity and the pursuit of liberty in the years of the African slave trade. The movie begins in 1797. A stagecoach carries two men through the countryside in the heavy rain; ahead, two men are whipping a horse lying on the wet ground. The stagecoach stops, and the two men come out; the younger points out tiredly that if they will stop beating the horse, it may be able to recover and get up. One of the men begins to respond aggressively at the interference, but the other stops him, saying that the gentleman who spoke is William Wilberforce of which he's seen speak in London. This scene really sets the stage for demonstrating who Wilberforce is, and the role of his importance. At a luncheon, Wilberforce is introduced to the beautiful, like-minded woman who is to become his future wife, Barbara Spooner. With many signs of infatuation towards Wilberforce, Barbara gives Wilberforce a reason to exist, as he tells her his story, which allows the fil... ... do in fact match historic facts. If I were the director I would have reduced the amount of talking that took place in the movie. Although the movie was very complicated and did indeed require an abundant amount of information for the audience to appreciate the movie, I found myself very uninterested at some parts which led me to slowly stop paying attention. If I were the director I would give my self a pat on the back because of what great work I had done. I would feel so good because I was able to educate so many people of what happened such a long time ago, and the importance of how free we are as citizens today. This movie truly was incredible and clearly demonstrates how one man risks everything, to speak for those, who could not. To make the blind see and to lead a movement that would change the world—â€Å"Remember that God made men†¦equal† (William Wilberforce).

Saturday, October 12, 2019

Essay example --

50/50 In my opinion, the story of 50/50 was told well. The movie thrived in formal and stylistic elements. The film was exceptional on the formal elements of character, plot and structure. It was also good at the stylistic elements such as music and cinematography. First, 50/50 was very good in the character category in formal elements. The character development was something that really struck out to me. The biggest surprise from this film lies in where the writer decided to focus the true heart of the story in the development of the characters One example is the relationship between Adam and his young therapist Katherine. They’re both too inexperienced to be dealing with things such as cancer. She is clearly inexperienced because Adam is one of her first patients. Their relationship would need to support the emotional side of an argument, rather than simply emotion. But the biggest relationship is between Adam and Kyle. Now this relationship is not as strong as it needs to be, but it’s enough to warm the heart and give Adam that final push into opening up. There is a good scene in the movie where Adam stays at Kyle's and finds a book on surviving cancer, filled with notes and underlinings, proving that Kyle does care for Adam a nd is worried for him. The next day as Kyle drops Adam off at the hospital, Adam embraces Kyle for being a good friend. Its a great display of subtle character development. Second, 50/50 had a very good plot and structure. I thought it was very well written. When I looked up some facts about the movie, I found out it was based on a true story. The person that the movie is based on is also the writer. Personally, I believe that a good story can also come from an experience such as surviving cancer. ... ... macaroons. The frame was somewhat shaky and the picture was fuzzy. It was as though you were high with Adam. In conclusion, 50/50 has formal and stylistic elements. Claudia Puig of USA Today said, â€Å" 50/50 winningly demonstrates that profound emotion and wide-ranging humor can co-exist in the same movie — just as they do in real life.† This movie makes you laugh and can really make you cry. It is a great movie that shows that you can’t go through something this big by yourself. It takes two and maybe more. A good film is a story worth telling that is told well. 50/50 is a great story that is written first hand by someone who lived the movie. The writer puts us in his shows and the director does a great job depicting everything. The music, the cinematography, the characters, and the plot all blended together to make one great story that made you laugh and cry.

Friday, October 11, 2019

I believe in second chances Essay

Carl Band once said, â€Å"Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending.† Growing up, I’ve learned to believe in second chances. Throughout my lifetime, I have noticed that every person makes mistakes at various points in their lifetime. As humans, we tend to hold grudges, but what we really need to try is to forgive and forget. Giving people second chances is a great thing to do; but what you do with your second chance is your decision. People can use the second chance to their advantage or they can use it to harm the people they have once hurt. I too have made mistakes in my life, but the people I’ve hurt the most while making these mistakes have always been the ones to forgive me. Three summers ago, I met my current boyfriend and I took advantage of him being there for me; he had given me so much love but I took that all for granted. How we met was strange. One night, I was on a video call with my best friend and randomly a guy appeared on the call; that was the night I met my boyfriend. At the beginning, the conversation was so awkward because, all he was doing was talking to my best friend, and finally she introduced me to him. She had told me that they meet through mutual friends and became close. After we got confortable with each other, we talked for hours about the most random topics all night long; I had never felt like I had a connection with someone like I did with him. After that night, we were inseparable; we talked constantly to each other. Regardless of not having anything to talk about or have the most pointless conversation, we could stay on the phone for hours and it just felt right. As time went on, I thought I had feelings for him and we finally decided to be together. The first month was just what I had imagined, but as school started, we slowly drifted apart. Living in two different states was already hard enough for both of us to communicate so, I started talking to different people and I started falling for someone else. It came to the point that I thought it was best to end things with my current boyfriend. What I didn’t  realize at that moment was that leaving my boyfriend was one of the worse mistakes I could make. Even though I moved on and went to another relationship for a while, in the back of my mind, I was constantly wondering what would have happened if we had stayed together and if we had actually tried to save our relationship. I had not spoken a word to him since we broke up, but two years later, we met again. August 31, 2013, was a night to remember: I got to reconnect with the love of my life. We were both at a charity event for our mosque. I had heard from a friend that his parents decided to send him to military school in Atlanta but I never actually met up with him while he was there. At first all I got was dirty stares from him, but finally we sat down and had a real conversation. We forgave each other for all the wrong things we did to each other and we slowly started bonding again. I got a second chance with him and I made certain that this time I did it right. For the first month, we talked and got to know each other again. On September 25, 2013 we officially got back together. After that moment, I realized that he was the guy for me. He was always so supportive of me and always cared about me. No matter how much the distant was, he was always there for me. Sometimes he couldn’t physically be their for me but, I knew if I ever needed advice or if I just needed someone to vent too, he was a phone call away. I was blessed to find a boyfriend and best friend all in one. I had given up on our relationship the first time and this time around; I would make sure that didn’t happen again. Now a year has passed and we still are together and happier than ever. Everyone makes mistakes. We all wish we had a redo button that magically fixed every mistake we have made, but life isn’t always that easy. In this situation, I was lucky to be given a second chance to mend my relationship. Knowing that second chances aren’t handed out, my current boyfriend gave me one because he believed in me and knew that with that second chance I could prove that things would really turn around this time.

Thursday, October 10, 2019

Global Awareness on AIDS Essay

Acquired Immune Deficiency Syndrome (AIDS) is caused by HIV, a virus that can be passed from person to person through sexual fluids blood and breast milk. Worldwide the majority of HIV infections are transmitted through sex between men and women, and half of all adults living with HIV are women. Certain groups of people have been particularly affected and these include injecting drug users, sex workers and men who have sex with men. Slave trade has been an ongoing business interaction between multiple countries during the last century and has allowed the HIV virus to be spread internationally. Although HIV and AIDS are found in all parts of the world, some areas are more afflicted than others. The worst affected region is sub-Saharan Africa, where in a few countries more than one in five adults is infected with HIV. The epidemic is spreading most rapidly in Eastern Europe and Central Asia, where the number of people living with HIV increased by 250 percent between 2001 and 2010. Many Western countries, such as the UK, have increasing rates of HIV transmission through heterosexual sex. In America, where more than a million people are living with HIV, heterosexual sex accounts for one third of new diagnoses. (Averting HIV and AIDS, 2011) Although it is known how to prevent and treat HIV and AIDS, too few people have access to the necessary services. With access to prevention tools such as HIV education, condoms, clean needles, and programs to prevent mother-to-child transmission the epidemic is improving in some countries. (Center of Disease Control and Prevention, 2014) Political and cultural attitudes are significant regarding prevention: for example some authorities are opposed to condom promotion, while others refuse to support needle exchanges for injecting drug users. Many are reluctant to provide young people with adequate education about sex and sexual health. Another very serious issue is discrimination. People known to be living with HIV are often shunned or abused by community members, employers and even health workers. As well as causing much personal suffering, this sort of prejudice discourages people from seeking HIV testing, treatment and care, undermining efforts to prevent and treat HIV and AIDS. As recently as the 1970s, people were not aware of this deadly illness. Since then the global HIV/AIDS epidemic has become one of the greatest threats to human health and development. During this time research has been performed internationally regarding the science of HIV and AIDS, as  well as how to prevent and treat the disease. In 2011, an estimated16.8 billion dollars was spent on research, prevention and treatment of HIV and AIDS in the United States alone, and 26 billion dollars internationally. (Sidibe, 2012) There is still no cure for HIV but HIV treatment has improved enormously since the mid-1990s. HIV-positive people who take a combination of antiretroviral drugs can expect to recover their health and live for many years without developing AIDS, as long as they keep taking the drugs every day. References: Averting HIV and AIDS. (2011, June). Retrieved from avert.org. Center of Disease Control and Prevention. (2014, January 7). Retrieved from www.cdc.gov. Sidibe, M. (2012). UNAIDS Executive Director. UNAIDS, 6-12.

Wednesday, October 9, 2019

Plain People

In this way, we can really see that after her amiss experience, Charlotte was a typical occidental â€Å"18-year-old girl† she was lazy, always grabbing a new technology stuff and only interested in fashion. Whereas now, after the experience, she is a whole new person with a whole new view about the world surrounding her, she starts helping her parents, only bye useless things and appreciate life for Its true meaning. 3- After the experience of Charlotte in the amiss community, she became a complete another responsible person.During her 6 weeks shove learnt the true meaning of life as explained above. Nowadays, her project is to became amiss but also to became a better person in the society and in her family. 4) Jones Family 4, Smith road Midfielder, OHIO First of all, I hope that you're well. For my part, I'm missing you like hell and I ‘m nowadays considering you as my second family. I don't think you can imagine how much my stay wire you changed me and my relation to the world.Before, Before eating you, I was the stereotype of the pathetic occidental 18-year-old girl who only take care of her. Today, I'm totally different , Eve a whole new vision of our world , I help my parents, and take care of them and of everyone who needs it. I'm really mature now, ‘feel useful in the society. And you're the cause of all this thanks to the fact that you helped me open my eyes and SE the worlds as it ‘s truly. Thinks I would miss Cell phone- Parties- Internet-Faceable- Mainstream- Twitter- Watchstrap- Modern way of remonstration- Music Freedom-Modern Clothes.Again, I hope all is well with you. And let me know if you ever need anything. I all miss you tons, you're my second family! Have a fun time, and stay safe. Please write back when you get this. I'd love to hear all about how everything is going. Sincerely, Charlotte Allison 5) In the case of being separated from these things, ‘would probably get mad because my whole life turn's around t hem, but I will need to adapt myself to this new woof living to find new hobbies.

Tuesday, October 8, 2019

Sula by Toni Morrison Essay Example | Topics and Well Written Essays - 750 words

Sula by Toni Morrison - Essay Example The author concentrates on the certain part of the town which is called 'The Bottom', which mean the bottom of life and society. The main character of the novel, Sula, grew up actually in that place. During her childhood she was surrounded by people, who refused to contain themselves in the social norms. Sula was born in a female-centered domain with Hannah her widowed and sexually free mother, with Eva her grandmother, who had her leg amputated, and with boarders and relatives taken into the house situated at 7 Carpenter's Road up in the Bottom. Reading the novel, one can see enormous influence of family on the personality: "Eva's arrogance and Hannah's self-indulgence merged in her and, with a twist that was all her own imagination, she lived out her days exploring her own thoughts and emotions, giving them full reign, feeling no obligation to please anybody unless their pleasure pleasedher"1. Since her early childhood, Sula Peace seemed to people strange girl because of the rose tattoo near her eye and because of the disorder among her household. Sula lives in a "woolly" house of "throbbing disorder" with few, if any rules. The characters around Sula exist as a point to compare the different ways the community treats those who are different. For example, Shadrack and Hannah are outcast from the community in the bottom as well as Sula; nevertheless they are not regarded with such fear or resentment as the town feels towards Sula. Shadrack returned shell-shocked from the war and then led quite immoral lifestyle frequently drinking and behaving as a bum. He was considered crazy, but wasn't disgraced, as he was a male. However Hannah had frequent affairs with married men after the death of Sula's father, she was known as a kind and generous woman and even respected. Sula, in turn, has never experienced a healthy relationship between a man and a woman. She was taught to view sex as at the source of pleasure. This certainly affected Sula's adult life; she had romances only with other women's husbands. Such behaviour was regarded as a delinquency. Opposite to Hanna Sula was not a submissive participant in her relations with men, but felt as an equal. She used her lovers only for pleasure, taking no consideration as to how the men feel. She always gained limitless control over them - actually this caused hatred, scorn and nasty rumors among the women, who had no real power over their husbands.Sula looked after herself and because she had all her teeth, had had no childhood diseases and looked younger than her age the town acknowledged that she was a real evil. She embodied the things that had never been seen in the community before; the community, in turn, labelled her as wicked as people had fear about unknown. Thus, for the inhabitants of Medallion, Sula was an example of evil. After Sula returns from her ten year long absence from Medallion, she starts even more promiscuous lifestyle. She is considered a "slut" among the community. Nevertheless, after her return, the membersof community start behaving better and more carefully than they had before. Women began to take care of themselves and their children and to cherish their